LOUISE GARLICK

Managing projects from grassroots to global scale, Louise was involved in major sporting events including World Cups and Olympics before founding CAPE in 2016. Her goal is to bring together a versatile and flexible team of passionate event professionals to curate seamless events.

PROFILE

Senior event professional with a wealth of industry knowledge organising logistics and producing events. A motivated self-starter, managing projects for financial, retail, automotive, technology & energy sectors, with events ranging in size from 100 – 8,500 and budgets up to $20million. Maintains a calm and professional approach, with determination to overcome any challenge which may arise. Will always go the extra mile; delivering excellent customer service is a prerequisite, as well as developing relationships and communicating with people at all levels. Enjoys working with teams, mentoring people, and developing new concepts.

KEY SKILLS

Louise Key Skills

Account Management

Client liaison, interpreting briefs, researching, keeping client involved and updated on progress, analysing findings and recommending plans of action
Creating bespoke pitches and building travel programmes
Conducting event debriefs, guest feedback & reviewing improvements for future events

Logistics

Venue sourcing of hotels and event spaces including 5-star properties for C-level clients attending prestigious sports events, and large-scale training programme
Accommodation management including rooming lists and delegate management
Transport management for large scale incentive programmes at major events
Catering management at corporate, private and large-scale, events; developing menus to suit budget, managing orders and overseeing staffing
Experienced in recruiting, rostering and managing permanent and contract teams of event managers hostesses, security & cleaners at local and international events
Researching, booking and managing artist liaison of corporate speakers & facilitators, sporting legends & presenters, and musical performers.

Production

Creating and managing strategic project plans, scheduling team and update meetings to ensure projects are delivered on time and within budget
Work with technical teams to create CAD plans, perform risk assessments and ensure health & safety standards are met
Engage with AV, design & print teams to create and build bespoke sets and productions

Marketing & Communications

Writing sales literature and creating marketing material for new events, sourcing imagery, and working with design teams to build brand identities
Developing content for e-marketing, creating event websites and delegate registration systems
Producing agendas and leading training & development for internal and external events
Creating bespoke merchandise, designing packaging, and creating invitation packs, itineraries, and onsite event material

PROFESSIONAL EXPERIENCE

Featured

National Highways

National Highways manage and improve England’s motorways and major A roads, helping customers have safer, smoother and more reliable journeys.

The Lower Thames Crossing is a new road that will connect Kent and Essex through a tunnel beneath the River Thames.

WMP Creative

WMP Creative is a full-service agency in the UK and Qatar. Using the power of sport, their Active Events create rewarding experiences that strengthen teams, increase engagement, and build pride.

Super League Triathlon

Super League is the world’s premier swim-bike-run series featuring elite triathletes competing in a closed-league race on super short, fast courses across global destinations.

BOOK A CONSULTATION CALL & LET'S LET'S WORK TOGETHER.

LOUISE’S GOALS

Featured

Cape Calm and Carry On

Our community interest entity, CAPE CALM CIC, aims to empower and engage individuals who often fall outside the scope of traditional corporate structures without resorting to charity. Through volunteering, community engagement and hospitality programmes we aspire to connect corporations with real causes and invaluable results.

The American Dream

The American Dream. Launched in 2025, Corporate Cape LLC is our new US entity, with the goal of providing staffing solutions and event management services around the upcoming Football World Cup, Olympics, and annual calendar of global sporting fixtures.

The Cape Magazine

The first edition of the CAPE magazine, was a snapshot into the hospitality industry, specifically focused on us and our goals to start. Who we are, where we came from and where we want to go. And where I want to go, is ultimately more editions, spending more time on sharing content about people and the joy found in events and hospitality.

Space to Flourish

The dream quarters are a visionary residential and lifestyle retreat nestled in natural beauty.

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